Three parts, one idea: hold the trackers, watch what happens, keep the record.

Our script loads first, before the trackers do, and stops them running until your visitor has chosen.

There's a limit worth knowing. For a tracker sitting below our script on the page, the visitor's browser still asks that company's server for the file — so they see your visitor's IP address and which page they were on. But the script never runs: no cookies, no tracking ID, nothing measured. We tell you both halves, because the second half is what makes the first believable.

Two things get in ahead of us and always will: tags that a website builder like Wix or Squarespace loads before any code you can control, and fonts or style files, which browsers fetch by a route no script can intercept.

On WordPress we can do better. Our plugin stops those tags on the server, before the page is ever sent — which no browser-based tool can do.

We visit your site twice with a real browser: once refusing cookies, once accepting them. Anything that only shows up the second time was genuinely being held the first time. The difference between the two visits is the measurement.

Every time a visitor makes a choice, we record it against the exact banner they were shown. Those records can't be edited afterwards — not by us, and not by you. What you end up with is a dated account of what your site did and what your visitors chose.